Mini Logo


We are super stoked to be official Ambassadors for the MINI Countryman for 2015/16.

We will be running MINI surf adventures in our specially branded MINI John Cooper Works ALL4 Countryman vehicle throughout the year. Keep an eye out for our bright blue MINI and upload a shot onto our social media channel/s to be entered into regular competitions.

Larger than life yet unmistakably MINI, the MINI Countryman defies convention. It’s built to conquer town and country, with room inside for an army of adventures.

Make sure you follow us/use our hashtag #SURFMINI


Tiki Surf

Tiki started making surfboards back in 1963 making them one of Britain’s longest running surf companies. Their surfboard technologies now represent the most advanced construction techniques in the world, utilising the latest Carbon, Bamboo, EPS and Epoxy materials.

Their wetsuits are also world leading; defined by their position in the harsh North Atlantic, and are one of the few UK companies to sell wetsuits around the world.

In our bid to support ‘Local’ we have partnered with Tiki across our range of products and you will find all the very latest equipment from boards to wetsuits in use at the Academy.

We also operate as Tiki’s North Devon test centre. Please speak to us about arranging a free test session before purchasing your board.



Europe’s premium and largest action sports retailer. With over 600 brands and free delivery options they’ve got you covered on the beach, mountain and the street.

Available to order directly from the big blue bus and collect your goods the following day.


Surfers Against Sewage

Surfers against Sewage

Surfers Against Sewage is widely recognised as the environmental charity that helped significantly improve bathing water quality standards right around the UK. Established in 1990 by a group of passionate, local surfers and beach lovers in the picturesque north coast villages of St Agnes and Porthtowan, the organization swiftly created a national movement calling for improved water quality UK-wide. This initial campaign led to water companies investing approximately £5 billion in sewerage infrastructures, and a dramatic improvement in the cleanliness of our oceans and rivers.

Please keep an eye out for the beach cleans we are organising throughout the year alongside Surfers Against Sewage.

Either visit their website or speak to a member of our team.

Croyde Surf Life Saving Club

Croyde Surf Lifesaving Club

Croyde Surf Lifesaving Club recently celebrated an amazing 50 years of educating and training children and adults in Lifesaving and First aid techniques. As a multi-discipline sport, it includes board-paddling, surf skis, surf rowing, IRB (Inshore Rescue boat) training, sea swimming, running, and beach games.

Anyone who enjoys the ocean, whether occasionally on holiday, or everyday through surfing, swimming and watersports needs to be aware of safety for themselves and others.

By getting involved in Surf Lifesaving on a regular basis you could really enhance your knowlege and experience in the sea, increasing your confidence and fitness to deal with any situation. Beaches are not always covered by professional lifeguards, and if you are involved in a potential rescue situation your knowledge could be invaluable.

Aged 6 – 70yrs and providing you can swim at least 50 metres in a pool, the club can offer fun, challenging activities to appeal to any child or adult.

If you have never used a paddle board or tried swimming in the sea….. Our friendly, experienced coaches will encourage all beginners to enjoy learning new skills, spot hazards, identify rips and increase their wave knowledge which in turn will help your surfing and swimming.

If you are interested in joining then please visit their website or ring Jenny 01271 890101



Elusive is an independent clothing and lifestyle brand founded in 2006. It encompasses all that is surf, skate, art, music & fashion, bringing together the ideas of its ambassadors and their lifestyle experiences.

They support a host of talented UK surfers, artist and musicians plus various surf and charity based events that run from year to year.

Adding to this they have recently joined 1% for the Planet (1%), pledging to donate 1% of their annual sales to support non-profit organisations focused on sustainability. They feel this is a big step for them, showing their commitment opens further opportunities for the company.

Creativity, design, energy & dedication all support Elusive’s brand values.

For more information please visit their website